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Another way to “lose weight” without having to diet or exercise. All you have to do is to spend a few hours in the cold, right? Well, maybe. The study is only in men, and the effects are not lasting, but you can lose 10 lbs a year by sitting around chilly.

The first thing I thought when I heard about this was “gee, I wonder how long until some brilliant snake oil salesperson starts charging people $500 an hour to sit in their skivvies in a 50 degree room?” Or “weight loss weekends” at fancy spas with long sits in the cold, a colonic and a juice cleanse?

Honestly, the only thing that really surprises me is that a quick google doesn’t show this cropping up yet.

Now, obviously (I hope), if this news can honestly help people, then great. But frankly, it sounds like one more way to guilt allegedly obese people into “bettering themselves” by doing everything possibly available to lose any weight they can at what will likely be considerable expense. Because thin = health. Except that it doesn’t. Eating nutritious food and moving your body is how you get healthy. Not by wearing pants in single digit sizes (hell, if that were enough, we could all just shop at Chicos and be done with it). Oh, yeah, there’s that expense again.

Also, I find it extremely interesting that this was the article linked on the front page of WaPo as “related” to the brown fat article. Hm. Exercise? What an idea.  Can I get mine with a healthy dose of body acceptance, please?

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